Older buildings can be a little tricky. How can your business provide an accessible experience for customers with mobility issues or disabilities, all while working within the limited footprint of an historic commercial space? This month we’re joined by the Mid-Atlantic ADA Center to provide information and guidance on the Americans with Disabilities Act, and some of...
Partner Category: City of Frederick Economic Development
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SBDC: Developing a Business Plan
No matter what kind or size of business you are starting, it is very important to create a business plan. It will be your road map to success–your GPS! It communicates your understanding of the business and it makes reasonable assumptions and forecasts of sales, expenses, and cash flow. A well written business plan will...
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SBDC: The Next Big Thing in Digital Marketing…Social Mirror
Mirror, Mirror on the wall, what is the newest type of digital ads of them all? It is Social Mirror Ads and you should be using them for your local business. These ads mirror the exact look of the most popular social media platforms including LinkedIn, SnapChat, Facebook, Twitter, Pinterest, Instagram, YouTube and TikTok but...
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Downtown Frederick Partnership: Competitive Edge – Deaf Culture and Your Business
Frederick is home to thousands of deaf and hard of hearing residents, and Maryland has over 1.2 million residents who are deaf or hard of hearing. Is your business as welcoming and accessible as it could be? Are your staff trained to effectively communicate and engage with deaf and hard of hearing customers? Join us...
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SBDC: What Every Small Business Owner Should Know Now, Not Later
Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally...
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SBDC: Strategies for Growth and Brand Awareness in Your Business
Presented by A. Rauf Shakir, Cofounder and VP of Sales and Marketing USA Guided Tours This presentation should address the following subject matters: * The general benefits and risks of business ownership * Networking 101: How to build a network; professional and personal connections * How to attract customers. Brand development and marketing (the remaining...
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Techfrederick: Quarterly Networking Breakfast – War for Talent in a New Normal
How to position yourself to get key talent & a diverse workforce in a hybrid environment $25 for techfrederick Members, $35 for Non-members
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SBDC: Marketing Your Business With Video
More than ever, video is a crucial tool in your company’s marketing toolkit. Join the award-winning team at HighRock to learn some quick, affordable ways to tell your company’s story on the big––and not-so-big––screen. Presenter, Pieter Bickford, Marketing Executive, HighRock Studios Instructions: A log-on link will be sent to registrants the day/evening prior to the...
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Start Up Grind: Building and Sustaining Trust in Your Changing Work Environment
Ask yourself the following questions? 1. Have you, or are you pivoting your company in a different direction from what was two years ago? 2. Have the expectations of your customers or clients changed? 3. If you have employees or part- time help, have they changed how they prefer working with you? Did you answer...
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SBDC: The Side Hustle-Is It The Right Business Option For You
In these difficult times, if you are trying to make a big change or just need some extra cash, a hustle can help you build a foundation to move on to something else. If you love your day job, that’s great too—the hustle will provide a creative outlet and a backup plan. When you have...